Rosie the Riveter is a cultural icon of the United States, representing the American women who worked in factories and shipyards during World War II, many of whom produced munitions and war supplies. These women sometimes took entirely new jobs replacing the male workers who were in the military.
Nearly 19 million women held jobs during World War II. Many of these women had already been working. Only three million new female workers entered the workforce during the time of the war.Although most women took on male dominated trades during World War II, they were expected to return to their everyday housework once men returned from the war.
Government campaigns targeting women were addressed solely at housewives, likely because already-employed women would move to the higher-paid “essential” jobs on their own, or perhaps because it was assumed that most would be housewives. One government advertisement asked women: “Can you use an electric mixer? If so, you can learn to operate a drill.” All images via Library of Congress
Propaganda was also directed at their husbands, many of whom were unwilling to support such jobs. Most women opted to do this. In 1944, when victory seemed assured for the United States, government-sponsored propaganda changed by urging women back to working in the home. Later, many women returned to traditional work such as clerical or administration positions, despite their reluctance to re-enter the lower-paying fields. However, some of these women continued working in the factories. The overall percentage of women working fell from 36% to 28% in 1947